Guest Post - "The Business of Resolution" by Arun Varma

I'm kicking off a brand new section on this blog - Guest Post. The intent here is to find emerging experts in various domains, not necessarily from Finance & Economy, and provide them a platform to express what they feel most passionately about...as long as it follows the basic tenets of being Simple and Applicable.

This Guest Post is from Arun, a good friend who has taken some time out of his busy schedule to give me an interesting piece to share with all of you. You'll find his details at the end of the article. So here goes our first Guest Post...Thanks Arun !

The Business Of Resolution

It was the 28th of December, an exceptionally cold evening in Boston going along the expected lines. David, Mark and I were frittering away time at Karen’s, following the latter’s invite to what she called an ‘exotic’ dinner. I was more hopeful than curious, as I badly wanted some fiery Paneer tikka masala and Tandoori Roti, but I was getting ready to delude the host with my ‘That was exquisite’ praise (It wasn’t my first time after all!). My hope was butchered when I found Quesadillas and Tacos. Mexican and exotic? I'm telling you, people have to use words more carefully, just so that you don’t raise hopes. So the acclaim went on, animatedly!

Post dinner the caboodles were kicking back by the fire place and the conversation was again along expected lines. (Something about this evening was so predictable!) Year-gone-by-problems, Anticipations…you know what I mean right? And then abruptly something unexpected happens.

David: Mark, so any New Year resolutions this time around?

Mark: Well not really.

David: What do you mean? How can you not have New Year’s resolution? (Flabbergasted!)

Mark: Well…You know, I really haven’t thought about it.. I guess…You know…Maybe…. (Almost apologetically with the look of a kid caught stealing candies)

The comments that followed almost crucified Mark instantly for the baleful sin of not having thought of a New Year’s resolution. As much as I was empathetic for Mark’s misery, I was glad that I got away without any damn resolutions.

Cut to the 31st of December. It was time for possibly the most hyped and over rated New Year eve party – the crystal ball drop at Times Square New York. Because my idea of a great new years eve is not blasting my urinary bladder (Folks who have been there will tell you why!) in acute East Coast winter (-8 C for the record) in the middle of a million inebriated demented lunatics, I was chilling at home and watching the ‘party’ live on TV. 

The ad aficionado that I am, my focus was more on the ad intervals than the ‘party’. To my surprise, Chantix (A Nicotine patch brand from Pfizer) was running their ad slots back to back. Pharma ads apart from being incredibly expensive (due to their lengths related to legal compliance) are usually not placed midnight. For a while, I thought it was a misadventure of some godforsaken media planner. But then I was surprised even more, when ads related to legal agencies offering to help one get out of debt appeared, again back to back. And then it hit me, and almost immediately astounded me! Quitting smoking and getting out of debt are 2 top resolutions Americans make and marketers were trying to milk the opportunity right there! So this resolution thing is that behemoth of a business!

Picture this. GSK which spends a whopping $15 Million only on the promotion of their smoking cessation product, Nicoderm, generated a sales of more than 1 million boxes just in the month of January last year in the US. If online search traffic on Google is anything to go by, look at the worm below:

(click for a sharper image)

From a low of 20 index points on the 26th of December, the query volumes for the keyword ‘Chantix’ (Pfizer) touched a peak of 90 points on the 3rd of January. This despite all the news of Chantix incited violence doing rounds!

The next most popular resolution – getting fit, is another money spinner. Gyms see the greatest membership growth in the first three months of the year, with approximately 12.4% of new members signed in January, 9.5% in February and 8.7% in March. Overall, Gyms, Health & Fitness Clubs posted 3.2% growth in 2010, reaching revenue of $25.09 billion. 

Additionally, Weight Loss Services are expected to grow 1.9% to reach $3.87 billion. ‘Planet Fitness’ the chain of basement gyms that I patronize, ran a $10 per month campaign until the 12th of January, that’s cheaper than a jug of beer at a decent bar. Oops we are talking fitness here! I almost suffocated in my gym the first 2 weeks, when the place was packed like sardines in a can!

It’s not the gym alone, people do anything to lose the flabs gained over the year. Even ‘demanding’ (strenuous?) tasks like popping pills, using ‘fat burning’ belts, lie down mats with poking pines (Search Acushakti on Google) and  wacky ways like applying creams, tans and hypnosis! Look at the ‘how to lose weight’ graph for the last 30 days:

(click for a sharper image)

The traffic spiked up from a low of 40 points around Christmas to an incredible high of 90 around the 3rd January. Additionally, unlike quitting smoking, losing weight does not seem to lose steam that soon!

Managing one’s personal finance seems to be another problem people battle against. Household revolving credit debt declined for the first time in 20 years in 2009, and is expected to decline even further in 2010. Furthermore, the personal savings rate will hit a 16-year high in 2010, as consumers continue to focus their efforts on managing their balance sheets.

As a result of this, the Financial Planning & Advice industry is expected to expand 4.1 percent, increasing to $39 billion. Portfolio Management companies are also expected to experience strong growth, expanding 33.4% and a huge part of this growth is inclined towards the first quarter of the year.

New Year Resolution industry is wider and broader than we imagine. Think about a certain average Joe deciding to spend quality time with family starting January 2011. This can mean more holidays (Impacting the travel industry), more movies, more eat-outs and more anything as quality time just means better life.

Another angle is what I would call ‘Cumulative effects’. Joe who decides to join a gym opts for better diet which means demand for healthy food goes up. Joe needs sweat shirt for his gym leading to more cumulative effects. Joe needs an MP3 player / Ipod for a groovy work out. The domino effect is mind boggling!

No wonder then marketers agree to part with heaps of moolah to cash in on the resolution craze. Like people who wait until the next year to meet their goals, start a project or reform a habit, marketers keep their budget apart to influence these vulnerable minds precisely when and where its most delicate.

As for Mark, maybe he should resolve to think faster from next year!

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Arun Varma is a Boston-based digital media professional who previously worked with Google. He is a contributor columnist to Socialnomics.com, one of the top 10 social media blogs in the US as ranked by the PC Magazine. He enjoys conceptualizing and hosting business quizzes and is all set to complete his MBA from HULT International Business School. 

Follow him on Twitter @varmaarun

Feedback: arunvarma100@gmail.com
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Follow-up - Nifty Trading Strategy - Short Strangle

Thought I'd do a quick follow-up on the Nifty Trading Strategy given a few days back in my post. But before that, I got quite a few queries asking me to explain the strategy a little better, mostly by those who only part understood it and were fairly keen on executing it.

So here's a quick primer on a "Short Strangle Strategy":

Its made by shorting a put option and a call option. The put option must be of a lower strike than the call option. The idea here is, if the underlying (here, Nifty) is likely to stay within a particular range before the next option expiry, you can make money by betting on it. If it does so, good...you get to keep all the premium received by selling a call and a put. If it does not, well, the losses, theoretically, are unlimited. Let's understand this a little better; here's the profit profile of a short call and a short put option.

(click for a sharper image)

So, like it was suggested in the strategy, shorting 1 Nifty (6100 strike) call option on that day would have paid you 

Rs. 15.4 *50 (each lot of nifty has 50 units) = Rs. 770.

Thus, you'll retain this entire amount if Nifty stays below 6100, and you'd break-even at 6115.4 and for every point above 6115.4, you'd stand to lose 1*50 = Rs. 50

And shorting 1 Nifty (5700 strike) put option would have yielded 

Rs. 87 *50 = Rs. 4350.

Thus, you'll retain this entire amount if Nifty stays above 5700, and you'd break-even at 5613 and for every point below 5613, you'd stand to lose 1*50 = Rs. 50

So the total money received by you at the start of strategy would have been 

770+4350 = Rs. 5120.

You'll retain this entire amount if Nifty stays between 5700 and 6100, and you'd break-even at 5613 and 6115.4 for every point below 5613 or above 6115.4, you'd stand to lose 1*50 = Rs. 50

So this is how the profit profile of the suggested short strangle would look like:

(click for a sharper image)

And here's how the strategy has performed from the time it was given:

(click for a sharper image)

As of now, the strategy is making money to the tune of over Rs. 2800 / lot. There are 3 more trading days left - since 26th is a trading holiday. The options will start losing their time value fairly quickly now which will make this strategy more profitable. Any sharp downside movement (we're quite far away from hitting the upper limit of 6100) although, will result in losses. 

Happy Trading !

Strong China Growth - Bullish / Bearish ?

Like I said in the last post - these are interesting times indeed...Please consider the two news articles given below.

The first one is dated 14th of December 2010, and talks about the day when Asian stocks rose due to China reporting strong growth numbers. It says:

"Asian stocks advanced on Tuesday, supported by optimism that China would avoid aggressive moves to curb inflation that could inhibit its strong economic growth and blunt its voracious demand for raw materials."

Compare this to the second one which is dated today, 20th of Jan 2010, and talks about how Asian markets tumbled when China said it grew by a robust 10.3% in 2010. It further says:

"China said its economy grew 10.3pc in 2010, marking the fastest annual pace since the onset of the global crisis but concerns about persistent inflation sent Asian markets tumbling."

What a difference 28 - 29 trading days can make ! Inflation was high then, is high now. Interest rates haven't been raised during this period, although liquidity has been sucked in through increases in RRR - the reserve ratio requirement which mandates banks to keep a certain percentage with themselves as cash and not give it off as loans.

It doesn't end here though. The first article goes on to say:

"A Reuters poll released on Monday showed economists still see a rate rise in China in coming months, but expect policymakers to rely more on lending controls in 2011 as its weapon of choice in the fight against inflation."

...while the second goes:

"Analysts said the pick-up in growth in the fourth quarter - partly driven by stronger exports - and the still-high inflation in December supported the case for further interest rate hikes and bank lending curbs."

Apparently now the markets are really sceptical about interest rate hikes coming up...quite a bit of change of view from the previous one !

Like I said before...interesting !

Goldman Sachs on BRICs v/s US Markets

An interesting article in the Telegraph on Goldman shunning BRIC (Brazil, Russia, India and China) nations for US markets for better returns this year. Just thought I'll evaluate this news literally...and here's what I've managed to come up with, please take a look at the following charts of global indices and how they've moved over the last 6 months:

(Click for a sharper image)

Notice among all the markets in the world, namely, US, France, Korea, Canada, UK, Australia, Brazil, India and China, only the latter 2 are actually in a downtrend right now, the rest are actually at or well above their support levels.

The reasons are fairly well publicized, Inflation and an economic hard landing for China and Inflation and fiscal deficit for India. Inflation is the common major worry in both the economies though. China is rumored (conservatively speaking) to suppress its actual inflation figures which some believe to be in early double digits...and for countering a growing distress among local lower-middle class population, it has raised salaries for government employees twice in the last 1 year...and that too by over 20% each time! This is in turn putting an upward pressure on the salaries of their peers in private organizations in China, thereby hurting their wafer thin margins.

India is a worse story in Inflation, recent ads in newspapers and TVs are from poultry chains showing the marginal price difference between vegetable and poultry products...and asking people to make a better choice ! Some people are reportedly even switching to fruit diet as they are almost as costly as vegetables here. Although unlike China, the liquidity is quite tight here, asset bubbles not as great and the banking industry much more robust, but with the government racing down to find the depth of moral bankruptcy through various scams over the last 1 year, its an overall fairly uncertain scenario, which is something no investor will like.

It'll be interesting to see how things unravel from here...will China really crash? Will India see a major correction from here? Will the US economy rebound? Will EU stabilize thus sending gold southwards?

But then again, always keep in mind the (potential) vested interests of such investors, and that there have been times when they have given an outlook for $200 / barrel of crude oil (when oil was $122). Crude eventually went to $147 and then turned back to touch $35 in less than a year. These are interesting times indeed.

Global Inflation, local solutions

Inflation is making headlines globally again, and going by Google trends, is almost as worrying for most people globally as it was in 2008 !

Consider the following news pieces over the past few days:

• South Korea raises rates to tackle Inflation (here): S. Korea increased rates to 2.75%, about 75 basis points more than its low during Feb 2009 period, when it had slashed rates to tackle recessionary effects. This is its 3rd attempt since, to bring inflation back to under 3% from about 3.5% currently and for Korean PM to bring the growth back on track to at least 5%.

• Australia faces food-inflation risk with Tomato prices shooting up by 20% (here): Situation might get further aggravated due to floods in Australia, which reportedly could have caused as much loss as 1% of its GDP. Besides, with petrol prices inching up further in the coming weeks, the inflation is unlikely to come down anytime soon. Moreover, flood situation is likely to result in a delay in increase in rate hikes as well, to be able to offset the lack of growth in the flood affected region.

• China increases its RRR again in a bid to control Inflation (here): China (as also Taiwan) has increased is reserve ratio requirement (RRR) by 0.5 % which mandates banks to hold more money with themselves instead of lending it, in a bid to reduce the money in circulation and tighten liquidity. China is clearly refraining from increasing the borrowing interest rates as it might not only hit the growth hard, but even fuel the Yuan carry trade (wherein, people from foreign countries with lower interest rates can take loans in their countries and invest in China at higher interest rates - something similar, but in reverse order has happened in Japan for a long time due to its long bout of near zero interest rates). If a Yuan carry trade does happen, it'll negate all measures being taken to contain inflation as a whole lot of foreign money will come in into China's financial system.

• India's WPI inflation touched 8.43% in December (here): Indian markets are caving in due to better growth prospects from US and due to upward pressures on interest rates due to high inflation. Although onion prices in India have come down from its highs of over 2$ / kg to around 1$ /kg, its still high enough to be unaffordable to over 75% of India's population. Expect some interests rate hikes soon from India. Since moving money in and out of India is not easy due to various capital flow controls, unlike some other countries, India would not trigger a massive Rupee carry trade by increasing interest rates.

Its not just the emerging market economies / Asian economies which are facing teething troubles due to inflation, even UK and US are reporting increases in inflation. Besides, Compare the response to inflation in China now (@ 5.1%) as compared to in 2008, when it was over 8.3% and its RRR was about 16% as compared to 19.5% today ! Back then, it was a real problem with excess liquidity, now its not. Thus, at this stage one question that needs to be asked is not How to control inflation, but rather, What is causing inflation despite poor growth and high unemployment in most of the developed world?

Reasons for Global Inflation:

Inflation can be caused primarily due to 2 reasons - if liquidity / amount of money in the system is high (like in China), or if Supply and Demand dynamics of inflation causing elements change. For example, food - which contributes a decent chunk to inflation figure, and is fairly inelastic in nature (just because food prices have gone high, you'll not stop consuming food...may be make a temporary dietary shift, but still eat something). Or real estate, if everyone starts buying houses tomorrow, then considering the decent amount of weight it has in inflation figure, inflation will rise along with prices of other related commodities like steel, cement, etc.

Yet another way of looking at inflation is, like Mish says, to look at the supply and demand of money itself. But this time around, I think its primarily the supply and demand of commodities, which is causing inflation globally, and not the excess supply of money / poor demand for money (which might happen if interest rates are reduced to such low levels, that people do not have any incentive to save). 

If we look at the real estate bubbles forming across different countries like India, China, Singapore, Australia, Thailand, etc., its not very difficult to see why costs of some of the basic commodities is going up, which is further stoking inflation. Food prices globally are also on the rise, from basic food items to raw materials like soybeans and palm fruits, which are used to produce soy and palm oil (to be used in cooking). High energy prices (crude oil nearing 100$ - though now it has come back to 91$ / barrel) aren't contributing to reducing inflation in any way either. Just like Australia, India too is looking at higher petrol prices due to high crude prices globally...India will rise today to an approx. 5% hike in petrol prices...and how this will affect inflation is anybody's guess.

Its a combination of liquidity control and food / commodity production investments which are a key to controlling inflation right now, rather than just using text-bookish ways of taming it through fiscal / monetary measures. The former is the playground of central bankers, while the latter, that of the governments. China has already started investing big time in food production to tackle this issue, Singapore has started implementing roof-top harvesting concepts to reduce dependency on imports of essential commodities in future as also to reduce the fluctuations in food prices, heck, even Greenland is using greenhouse effect to increase its produce of agriculture.

Though these are baby steps towards future sustainability, and is surely unlikely to yield either results or fruits (literally !) in near future, but it looks increasingly likely that another Green Revolution is required in sync with liquidity control measures to tackle inflation from here on...

How Fed pumps in money into the system

An interesting article in the NY Times explains it all - how US Federal Reserve pumps money into the system...basically, the grail of how Quantitative Easing works.

Take a look at how QE works here, explained in a simple way:

(click for a sharper image)

Basically, Fed prints money and deposits it in its own account (I know what you're thinking of right now...I wished the same ;)). This money is then used to buy back bonds sold by US Treasury to banks. The bank use this money for lending, both commercial and retail, through lower interest rates, which motivates people to take loans and spend it on either revenue / capital expenditure. This creates demand for people, products, services and takes the economy on a higher growth path.

The article gives a glimpse of how it all is actually executed by a few traders sitting in the Fed's office...and buying bonds from the 18 PDs (Primary Dealers - who have the sole authority to buy bonds from treasury in the first place).

So, by issuing QE I, Fed bought back bonds worth over $ 1 tn from these large banks / PDs, and with QE II, Fed is again buying back another $ 600 bn from them. All this money is supposed to go into the system as loans to companies and people like you and me...to build better products, to buy houses, etc. but is it actually happening?

Consider this really interesting article from The Telegraph, which talks about trap that America's have-nots are in. It talks about how high-end luxury stores like Cartier and Louis Vuitton US are witnessing strong growth over 50%, but bargain shops like best buy and Walmart are seeing a drop in sales !

It summarized the context of this post beautifully:

"Such is the blighted fruit of Federal Reserve policy. The Fed no longer even denies that the purpose of its latest blast of bond purchases, or QE2, is to drive up Wall Street, perhaps because it has so signally failed to achieve its other purpose of driving down borrowing costs."

It further goes on to say:

"Corporate America is in a V-shaped recovery,” said Robert Reich, a former labour secretary. “That’s great news for investors whose savings are mainly in stocks and bonds, and for executives and Wall Street traders. But most American workers are trapped in an L-shaped recovery."

I like that phrase - "L-shaped recovery"...personifies the current pain of American Middle-class...with its growing mortgages as interest rates grow, inability to get out of their investments in housing, unemployment hitting every 5th employable person, and even pensions at risk because of states inability to keep up with the payments.

And all that Fed does is to pump in more money into the system - very much like digging deeper in order to get out of the trench...all the best making it work Sammy.

Indian Markets - down but not out, Trading Strategy

Its amazing to see a strong unidirectional trend in the markets...this time its down ! Consider this, from the start of this year, Nifty has gone down by nearly 7% while some others like Bank Nifty and CNX Realty have shed over 10% and 12% respectively !

Here's the chart for Nifty:

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And for Bank Nifty:

(click for a sharper image)

The reasons for such drastic fall are apparently the flight of hot-money from India in the backdrop of strong consumption / demand and reduced unemployment numbers being reported from US and rising default risks in EU region again reminding investors further about the relative sustainability of the US.

The flight of money from India is also reflected in the USD INR Chart of the last 5 days (see chart below). Notice how INR has moved from 44.4 to nearly 45.4 in just 5 days...in currency markets, that's a HUGE movement.

(click for a sharper image)

China's inflation worries and its continuing stress on further rate hikes is keeping the entire Asia Pacific region on tenterhooks for an impending crash. Besides, China has been coming under increasingly higher pressure to let its currency appreciate in order to help US and Europe cope with their crisis better, which if it happens, would be disastrous for most markets as it will lead to China crashing.

However, I think given the strong 200DMA supports coming up for both Nifty and Bank Nifty, the fall should take a breather here. Moreover, with China reporting a trade surplus (net of Exports - Imports) of nearly USD 13 bn for Dec 2010, (which happens to be much lower than what it was last year in the same quarter), it is in a better position to bargain for slower / no increases in yuan (CNY) during meeting with Barack Obama on Jan 19 this year. [Keeping its currency weak will help China in boosting its export value, and thereby increasing its trade surplus. Ditto for US, which is going to be one of the points of discussion during the meet] Such a bargain (though US is unlikely to give it) will help China immensely in keeping itself from a crash, which will be a good boost to Asian markets.

Besides, with US pumping in more money into the system through its currently on QE II, China is going to find it tough to increase interest rates. This is because if it does, it'll boost what is known as the "Yuan carry trade". The term Carry trade was earlier associated with Yen, wherein, given the near zero interest rates in Japan, investors used to borrow in Yen and invest in foreign markets where interest rates were higher, thereby making a neat sum in this simple arbitrage. For China however, increasing interest rates will bring in even more from the US where the rates are currently near zero. This will further pump up the money supply in China boosting inflation further - which is the last thing China wants at this stage. This will, among other factors, keep China from increasing the rates too much, too often...and it is more likely to contain inflation by sucking liquidity out of the financial system (by increasing reserve ratio for banks, making loans to real estate more difficult, etc.).

Given this scenario, I'd suggest another trading strategy for this month...to sell a Strangle. Sell Nifty Jan 5700 put for 87 and sell Nifty Jan 6100 call for 15.4. This will result in a net inflow of (87+15.4) = 102.4 * 50 units = 5120. If Nifty ends up between 6100 and 5700, before 27th of Jan (another 12 trading days) the entire money is yours.  The break-even points would be 5598 and 6202. Beyond these points, you'll end up losing 50 bucks for every point. Keep your stop-losses in place and trade.

See my earlier trading strategy and its follow-up here.

Disclaimer: No positions as of now. But be aware of the risks...I'm not a trader by profession and don't claim to have any expertise in either trading or recommending trading strategies.